Vatengi vanoda kugara kwenguva refu, asi havadi kutsauswa. Innova Market Insights inoti kubvira muna 2018, zvichemo zvezvakatipoteredza zvakaita se "carbon footprint," "kurongedza kwakaderera," uye "kusina purasitiki" pamapakeji ezvekudya nezvinwiwa zvakapetwa kaviri (92%). Zvisinei, kuwedzera kweruzivo rwekugara kwenguva refu kwakakonzera kunetseka nezvezvichemo zvisina kusimbiswa. "Kuti tisimbise vatengi vane hanya nezvakatipoteredza, takaona kuwedzera kwezvipo zvezvigadzirwa mumakore mashoma apfuura izvo zvinoshandisa manzwiro evatengi nezvichemo 'zvegirini' izvo zvingave zvisinganyatso tsigirwa," akadaro Aiyar. "Kune zvigadzirwa zvine zvichemo zvinosimbiswa nezvekupera kwehupenyu, ticharamba tichishanda kugadzirisa kusava nechokwadi kwevatengi pamusoro pekurasa kwakakodzera kwemapakeji akadaro kuti tikurudzire kutonga kwemarara kwakanaka." Nyanzvi dzezvakatipoteredza dzinotarisira "mafungu ematare" mushure mekuziviswa kweUN kwezvirongwa zvekuumba chibvumirano chepasi rose chekusvibiswa kwepurasitiki, nepo vatongi vari kurambidza kushambadzira kwenhema sezvo zvinodiwa kuti makambani makuru achenese marara epurasitiki zvichiwedzera. Munguva pfupi yapfuura, McDonald's, Nestle, naDanone vakashumwa kuti vakakundikana kutevedzera zvinangwa zveFrance zvekuderedza mapurasitiki pasi pemutemo we "basa rekuchenjerera". Kubva padenda reCOVID-19, vatengi vanga vachifarira kurongedza mapurasitiki.
Nekuda kwezvinodiwa zvehutsanana zvine chekuita nedenda iri, pfungwa yekusashandisa purasitiki yadzikama. Panguva iyi, European Commission yakawana kuti zvinopfuura hafu (53%) yezvikumbiro zvezvigadzirwa zvakaongororwa muna 2020 zvakapa "ruzivo rusina kujeka, runotsausa, kana rusina humbowo nezvehunhu hwezvakatipoteredza hwechigadzirwa". MuUK, Competition and Markets Authority iri kuferefeta kuti zvigadzirwa "zvegirini" zvinotengeswa sei uye kana vatengi vari kutsauswa. Asi maitiro ekuchenesa girini anobvumirawo mabrandi akatendeseka kupa zvirevo zvakasimbiswa nesainzi uye kugamuchira rutsigiro kubva kune nzira dzakajeka uye dzinodzorwa dzakadai semakiredhiti epurasitiki, vamwe vachiratidza kuti tapinda "munyika yapashure peLCA." Vatengi vepasi rose vari kuramba vachida kujeka muzvikumbiro zvekuchengetedza nharaunda, ne47% vachida kuona kukanganisa kwezvakatipoteredza kwepakeji kuchiratidzwa mumakiredhi kana mamakisi, uye 34% vachiti kudzikira kwemamakisi ecarbon footprint kwaizokanganisa sarudzo dzavo dzekutenga.

Nguva yekutumira: Kurume-20-2023


