Vatengi vanoda kusimudzira, asi havadi kutsauswa.Innova Market Insights inocherekedza kuti kubvira 2018, zvichemo zvezvakatipoteredza zvakaita se "carbon footprint," "yakaderedzwa kurongedza," uye "yepurasitiki-isina" pazvikafu uye zvinwiwa kurongedza zvakapetwa kaviri (92%).Nekudaro, kuwedzera kweruzivo rwekusimudzira kwasimudza kushushikana pamusoro pezvisina kuvimbiswa."Kusimbisa vatengi vanokoshesa zvakatipoteredza, takaona kuwedzera kwezvinhu zvinopihwa mumakore mashoma apfuura izvo zvinosimudzira manzwiro evatengi nezvirevo 'zvakasvibirira' izvo zvingangove zvisingaite humbowo," akadaro Aiyar."Kune zvigadzirwa zvine zvirevo zvine chokwadi nezvekupera kwehupenyu, isu ticharamba tichishanda kugadzirisa kusava nechokwadi kwevatengi pamusoro pekuraswa kwakaringana kwekurongedza kwakadaro kusimudzira manejimendi emarara."Vagadziri vezvakatipoteredza vanotarisira "mafungu ematare" zvichitevera chiziviso cheUN chezvirongwa zvekumisikidza chibvumirano chepasi rose chekusvibiswa kwepurasitiki, nepo vatongi vari kukanganisa kushambadza kwenhema sezvinodiwa kumakambani makuru kuchenesa marara epurasitiki kuwedzera.Munguva pfupi yapfuura, McDonald's, Nestle, uye Danone vakashumwa nekuda kwekutadza kutevedzera zvinangwa zvekudzikisa mapurasitiki eFrance pasi pemutemo we "basa rekusvinurira".Kubva pakaitika dambudziko reCCIDID-19, vatengi vakafarira kurongedzerwa kwepurasitiki.
Nekuda kwehutsanana zvinodiwa zvine chekuita nedenda, anti-plastiki manzwiro adzikama.Zvichakadaro, European Commission yakaona kuti inopfuura hafu (53%) yezvichemo zvechigadzirwa zvakaongororwa muna 2020 zvakapa "ruzivo rusina kujeka, runotsausa, kana rusina humbowo nezvehunhu hwechigadzirwa".MuUK, Chiremera cheMakwikwi neMashambadziro chiri kuongorora kuti zvigadzirwa zve “girinhi” zvinotengeswa sei uye kuti vatengi vari kurasika here.Asi iyo greenwashing maitiro zvakare inobvumira mhando dzakatendeseka kuti dzipe zvirevo zvakasimbiswa nesainzi uye kugamuchira rutsigiro kubva kune akajeka uye akadzorwa nzira dzakadai sezvikwereti zvepurasitiki, vamwe vachiratidza kuti tapinda "pasi-LCA nyika."Vatengi vepasi rose vari kuwedzera kuda kubuda pachena muzvichemo zvekusimudzira, ne47% vachida kuona kukanganisa kwemamiriro ekunze kwepakiti kuchiratidzwa muzvikero kana mamakisi, uye 34% vachiti kuderera kwekabhoni footprint mamakisi kungapesvedzera sarudzo dzavo dzekutenga.
Nguva yekutumira: Mar-20-2023